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Bias
in Promotional Materials
[Underlined
text links to on-line full-text or medline abstract.]
- Cooper
RJ, et al. The quantity and quality of scientific
graphs in pharmaceutical advertisements. J Gen Intern
Med. 2003 Apr;18(4):294-7.
- Shaughnessy AF, Slawson DC, Bennett JH. Separating the wheat
from the chaff: identifying fallacies in pharmaceutical
promotion. J of Gen Int Med.
1994; 10:563-8.
- Stryer, D and Bero, LA. Characteristics of materials
distributed by drug companies. An evaluation of appropriateness.
J Gen Int Med. 1996;11:575-583.
- Villanueva
P, et al. Accuracy of pharmaceutical advertisements
in medical journals. Lancet 2003; 361: 27-32.
- Wilkes MS, Doblin BH, Shapiro
MF. Pharmaceutical advertisements in leading medical
journals: experts’ assessments. Ann Intern Med
1992;116:912-9.
- Ziegler MG, Lew P, Singer BC. The
accuracy of drug information from pharmaceutical sales representatives. JAMA. 1995;273:1296-1298.Comments
in JAMA. 1995;274:1267-1268.
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